Whole Foods Market Impact Report
Nourishing people and the planet
For decades, Whole Foods Market’s mission has been to nourish people and the planet. Their Sustainability Report is a transparent look into that commitment, showcasing their work in the areas of climate, carbon and water, waste and packaging, responsible sourcing, and impact on people. It’s that impact–not just the relaying of data points–that needed to be captured and told. By presenting what these efforts mean to team members, suppliers, communities, and customers alike, our goal was to instill pride and hope, showing both audiences that this purpose-driven company is maintaining its high standards of excellence and care.
Before it goes in your cart,
it goes through us
Every part of our process, from concept to execution, needed to reinforce the confidence that Whole Foods Market has spent decades building. The belief that customers should know where their food comes from, how it’s grown, and what ingredients are used is at the core of the company. Which meant that this wasn’t just a Sustainability Report, it was a culmination of 40 years of the Whole Foods Market mission and vision.
“The agency didn't just design a beautiful report, they helped us tell our sustainability story most effectively, showing team members and customers what four decades of caring for people and the planet at Whole Foods Market means.”
Caitlin Leibert
Vice President of Sustainability
Creating sustainability
shorthand
Knowing that internal and external audiences alike may not read the Sustainability Report from cover to cover, we intentionally designed the report with a modular approach. Doing so created a simple wayfinding experience for readers, allowing them to navigate directly to the data and content that most interested them quickly and easily.
